Whenever a creature deals damage to a player, that player may say "Ow" once for each permanent named Ow. If the player doesn't, Ow deals 1 damage to them.
Whenever any creature damages a player, for each Ow card in play, that player says "Ow" once or Ow deals 1 damage to him or her.
Have you ever noticed how some flavor text has no relevance whatsoever to the card it's on?
